Our company was founded by fitness enthusiasts who enjoy running and walking as part of a healthy outdoor lifestyle. One of the reasons why running and fitness walking are such great exercise is because they don’t require a lot of extra sports gear – you can walk or run almost anywhere, as long as you have appropriate shoes and clothing. But what if your busy schedule prevents you from getting out for a run or walk during daylight hours? Lots of people struggle to find time to safely go out for a run or walk in the neighborhood before dark. This is where At Night Athletic can help make your fitness routine safer and more fun!
We realized that the world needed a way to get outside for a run or walk during those twilight hours when the sun was going down, or those early mornings when it’s foggy or dark or hard to see; walkers and joggers need to be visible to motorists so they can safely walk and run and not worry that they won’t be seen in time. We needed to help walkers and runners be seen.
And that’s exactly what we did. We make athletic apparel with built-in LED lights that help people stay safely visible while walking, jogging or biking at night.
Helping athletes come out of the shadows
We got the inspiration for our At Night Athletic products one winter evening, when we were driving down a moderately busy street. As we were going around a slight bend, we saw a shadowy figure – a jogger wearing dark clothing; as we passed by, he ran out of the street into the grass and then jumped back onto the road. This was an athlete who was trying to avoid being hit by cars because the drivers could not see him.
When we got home, we thought, there has to be a better product for a person to wear to make it safe to jog at night. We developed our At Night Athletic product after realizing the limitations of other walking and jogging apparel on the market.
Finding a better way for nighttime fitness safety
We knew of hats with headlamps, light-up shoes, reflective vests and armbands, EL sweatshirts and the old standby, a handheld flashlight. All these products are fine, but for us and other athletes, they often feel bulky, like something extra to carry and bounce around with, or they just aren’t visible enough to motorists and pedestrians alike. For example, on our nighttime walks, we had been wearing bright colored apparel, with reflective armbands and shoes, but unless a car’s headlights are shining directly onto the reflective materials, it can still be hard for most approaching motorists to see you.
So we asked ourselves: How can we help people be seen while jogging at night? How can we do this without having to add on so many gadgets and extra gear? How do we address other reasons why more people don’t run at low-light times of day?
The answer – At Night Athletic apparel with built-in LED lights. Our product lets you be seen from the front, side and back, and includes additional safety features that will give you the confidence to exercise on your time.